Sheffield bid for Channel 4 steps up after meeting

Over 100 organisations came together in Sheffield today to promote plans for the city’s bid for Channel 4.

The chair of Sheffield’s bid, Richard Caborn, was among those in attendance, and the former MP for Sheffield Central outlined why it is so important the city makes it onto the Channel 4 shortlist.

“This meeting shows how diverse, how creative and innovative Sheffield is in this sector,” he said.

“When we are on the shortlist, hopefully we can really show Channel 4 what the unique characteristics of Sheffield City region are.”

Over 300 new jobs at Channel 4 are expected to be created if Sheffield’s bid is successful, in addition to a further 3,000 production jobs at other companies.

Mr Caborn added: “Geographically, in terms of productivity, we are in pole position because from here, you can easily get around and get to other places, which is a main selling point.

“We also have a great quality of life here with the Peak District just on our doorstep.

“Many walkers coming to this city on a temporary go on to move here and never leave, and I think it would be the same with Channel 4.”

Channel 4 UK has announced it will become the first news programme within the UK to broadcast from both London and the regions from 2020 through its new regional creative hubs.

Other major cities such as Liverpool, Manchester, Birmingham and Bristol are competing with Sheffield for Channel 4 rights.