Bringing the Big Apple to the Steel City: Behind Dine Sheffield’s restaurant fortnight

When you think of New York, you think of the skyline, Broadway and the countless tourist attractions around the glamorous east coast city.

Another thing the Big Apple is famous for is their incredible food culture; whether that be the classic New York deli or one of the many famous New York pizzerias.

This month, New York City came to Sheffield in a way which many might not realise.

Dine Sheffield is an initiative organised by the Sheffield Business Improvement District for their Alive After Five campaign, which celebrates the city’s dining scene and promotes the restaurants, bars, and cafes across the city centre.

Starting in 2017, the first of two events this year includes offers from 40 separate eateries costing either £5, £10, or £15.

Diane Jarvis, the manager of Sheffield BID, said investment in the early evening economy is essential in creating a welcoming city centre.

“During Dine Sheffield thousands of diners visit Sheffield city centre to try out new restaurants or revisit an old favourite.

This Dine Sheffield we have welcomed ten new restaurants to the event, a testament to Sheffield’s growing restaurant scene,” she added.

With a large amount of national chains facing closures in recent years, the campaign helps highlight the importance of supporting independent businesses.

A stone-baked pizza cooking at Bloo 88.

Sharlene Hewitt, who works for West Street bar Bloo 88, said of Dine Sheffield: “We find that it generally has a positive impact on the city. You get more customers coming in that wouldn’t usually venture out.

“It’s tough out there at the moment, everyone’s trying to provide the best service at the best possible price.”

The deals vary from pizza and cocktails, to afternoon tea, to pie and mash. The events held in 2018 attracted over 6,000 people to take in Sheffield’s culinary culture.

Ms. Hewitt added: “Everyone works really hard, but costs do go up for us, whether that be rent or expenses, so any ways that help promote the business and the local area is great.”

Dine Sheffield has run throughout this month and will end on 28 March.