The owners of Walkley's Chris Beech Quality Meats have fought back in their feud with Asda after putting the finishing touches on their shop's expansion.
Donna Beech, who owns the butchers with her husband Chris Beech, had accused Asda's owners of spying on their shop last year, which Asda Walkley manager Neil Rome had swiftly denied. The Asda supermarket was built in November last year, only a few metres away from the Beech's store.
Mrs. Beech claims that the redevelopment of the butchers was necessary for both the local community and her business: "We had to reluctantly expand the butchers because of the competition from the new Asda, otherwise the area would have gone down.
We have made big improvements to both the shop and the Walkley area by this project".
The new products include farmhouse produce from local farms and traders, cheeses, jams and selections of various biscuits. But Mrs. Beech insists that the new merchandising is not just for the couple's own personal interests:"We are not about making a profit, not at all. We are here to bring the local community together".
She added that the support from Walkley residents and from other areas in Sheffield has helped keep the shop afloat: "We have had loads of praise from some of the locals in the area. Not just from Walkley residents, but people walking up from Crookes have started to buy some of our new products. Business is doing well now because of it."